# The Alertise Blog

This is where we share opinion pieces on Strategy. We're always happy to consider guest posts so please [contact us](/content/component/rsform/form/5-get-in-touch?Itemid=260/index.html) if you've got something to say.

**Strategic Drift, And 3 Ways To Avoid It**  
In plain English, strategic drift is the gradual fall from grace experienced by businesses who fail to recognise their customers’… [Read more](/content/blog/item/34-strategic-drift-and-3-ways-to-avoid-it/index.html)

**How To Avoid The Common Pitfalls When Executing Your Company's Strategy**  
Michael Porter describes a business strategy as something that: 1. Creates a unique and valuable position 2. Guides what not to do 3.… [Read more](/content/blog/item/32-how-to-avoid-the-common-pitfalls-when-executing-your-company-s-strategy/index.html)

**Are You Just Keeping The Lights On, Or Are You Growing?**  
Any project your business undertakes that’s not aligned with your overall strategic objectives serves only to keep the lights on.… [Read more](/content/blog/item/33-are-you-just-keeping-the-lights-on-or-are-you-growing/index.html)

**Make Sure Your Strategy Consultant Earns Her Salt**  
Taking in a consultant to help you create your organisation’s strategy is a common, well, strategy. However, there’s a real… [Read more](/content/blog/item/31-make-sure-your-strategy-consultant-earns-her-salt/index.html)

**Everyone’s Getting SaaSy Except The CEO**  
In many businesses the delivery team have got an ERP system, the sales team have got a CRM system and… [Read more](/content/blog/item/30-everyones-getting-saasy-except-the-ceo/index.html)

**How To Eat The Strategic Elephant In The Room**  
There's an old saying that goes something like, "How do you eat an elephant", answer, "One bite at a time".… [Read more](/content/blog/item/29-how-to-eat-the-strategic-elephant-in-the-room/index.html)

**How To Create Your Vision Statement In Three Easy Steps**  
One of the most critical tasks for any organisations leadership team is to get some clarity around their vision, their… [Read more](/content/blog/item/28-how-to-create-your-vision-statement-in-three-easy-steps/index.html)

**Three Easy Steps for Defining Your Company’s Mission**  
I'll start by clarifying one thing. Some organisations use the word Mission, others Purpose. Whatever word you prefer, it describes… [Read more](/content/blog/item/27-three-easy-steps-for-defining-your-companys-mission/index.html)

**Don’t Let The Day To Day Stuff Stymie Your Strategy**  
Strategies fail for many reasons. One of the main ones is those tasked with strategy implementation, and specifically, the application… [Read more](/content/blog/item/26-don-t-let-the-day-to-day-stuff-stymie-your-strategy/index.html)

**Strategic Decision-Making. Are You Flying Blind?**  
What information are you using to make the most important decisions about your business? If you’re like most organizations, it’s… [Read more](/content/blog/item/25-strategic-decision-making-are-you-flying-blind/index.html)

**How Do CEOs Measure Business Performance?**  
As a CEO, how do you know the full story about your business's performance? In this age of the Internet… [Read more](/content/blog/item/24-how-do-ceos-measure-business-performance/index.html)

**CEOs Need An Effective Tool To Help Them Deliver Strategy**  
When boards get involved in strategy (and they should), what invariably gets produced at the end of the process is… [Read more](/content/blog/item/23-ceos-need-an-effective-tool-to-help-them-deliver-strategy/index.html)

**Successful Leaders Select The Best Vantage Point**  
In their white paper, Winning through Project Portfolio Management, the Project Management Institute stated that leaders need to take an… [Read more](/content/blog/item/22-successful-leaders-select-the-best-vantage-point/index.html)

**The Relationships Between Strategy Development and Strategy Implementation**  
A recent white paper written by Deloitte and published by the Project Management Institute stated that businesses who align projects… [Read more](/content/blog/item/21-the-relationships-between-strategy-development-and-strategy-implementation/index.html)

**Remember That Great Strategy Document You Created?**  
Running a business, large or small, is challenging. Despite a wealth of great information, which today is very easy to… [Read more](/content/blog/item/20-remember-that-great-strategy-document-you-created/index.html)

**How Organizations Make Informed and Timely Strategic Decisions**  
In June 2016, a slim majority of the British voted for Brexit – to leave the European Union. The following… [Read more](/content/blog/item/18-how-organizations-make-informed-and-timely-strategic-decisions/index.html)

**How to use Agile to Execute Strategy**  
“No battle plan ever survives first contact with the enemy”, observed Helmuth von Moltke, a 19th century head of the Prussian… [Read more](/content/blog/item/6-how-to-use-agile-to-execute-strategy/index.html)

**Why Directors Need To Be Involved In Strategy**  
It can be hard to get the right people involved in making the strategic decisions and therefore deciding an organization’s… [Read more](/content/blog/item/8-why-directors-need-to-be-more-involved-in-strategy-today/index.html)

**How Organizations Know How They're Really Performing**  
Does your organization know how it’s really performing? Is it growing as fast as it should? Is it gaining market… [Read more](/content/blog/item/7-how-organizations-know-how-they-re-really-performing/index.html)