# Strategy

What is Strategy? There are many views on what strategy is, but it was Professor Michael E. Porter who defined it in his 1996 Harvard Business Review article, ‘[What is Strategy?](https://hbr.org/1996/11/what-is-strategy)’:

1. Strategy is the creation of a unique and valuable position, involving a different set of activities
2. Strategy requires you to make trade-offs in competing – to choose what not to do
3. Strategy involves creating “fit” among a company’s activities

Today, many organizations, large and small, state their strategy. Some high-profile examples are:

## Wesfarmers

- Strengthening existing businesses through operating excellence and satisfying customer needs
- Securing growth opportunities through entrepreneurial initiative
- Renewing the portfolio through value-adding transactions
- Ensuring sustainability through responsible long-term management

## Walmart

“Price, access, assortment & experience drive a customer’s choice of retailer. Historically, Walmart led on price and assortment. Retail environments are more competitive today, especially with e-commerce. To win, Walmart will lead on price, will differentiate on access, be competitive on assortment and deliver a great experience.”

## BHP Billiton

“To own and operate large, long-life, low-cost, expandable, upstream assets diversified by commodity, geography and market.”

Alertise is a system that helps your organization create and action its strategy.